Topic : marketing advertising | content marketing
Aviva, the UK's leading diversified insurer with over 25 million customers and a 325-year history, completed a remarkable data transformation by migrating its petabyte-scale data estate to Snowflake's AI Data Cloud in less than a year. Facing challenges managing multiple legacy data platforms across its growing organization, Aviva sought a modern, cloudnative solution that would enable faster customer service, support emerging technologies like generative AI, and provide the flexibility to scale without vendor lock-in.
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